Category

Culture

How a small team works: language, typography, editorial rules, and the habits behind the code.

2026-06-02 Why we're writing this down before we launch Hookay isn't live yet. Starting the engineering notebook now — while the decisions are still warm and nothing is too embarrassing to admit — is itself one of those decisions. What this site is for, what we'll publish during the build, and the editorial rules we're committing to in public. Culture